k in the net

I cant be that easily defeated. Be tough n not to give up. Do your best

Published by Landor Sydney as a booklet, this piece outlines some design fundamentals. 1 Creates desire  Great design delivers sheer aesthetic pleasure. It sparks the imagination and inspires that “gotta have it” feeling.  2 Communicates precisely  Great design distils an idea down to its most basic visual properties. It overcomes barriers of language and culture by being uncomplicated and uncluttered.  3 Considers the planet  Responsible design is no longer optional. Great design is environmentally conscious and can influence audiences to make sustainable choices.  4 Differentiates  Great minds don’t think alike, and great design stands out from the crowd. It challenges the norm, the prevailing aesthetic, and even the client.  5 Enhances the experience  Great design makes good products even better. Ergonomics support human dignity, and beautiful aesthetics gratify the senses.  6 Tells a story  Great design tells a great story. Every element helps the story unfold; every functional aspect advances the plot.  7 Entertains  The best wit always contains truth, and a sideways look can engage and delight an audience. Playful ideas linger in the mind, bring a smile to the face, and make design more memorable.  8 Endures  Fads come and go, but great design is timeless. It matures and becomes more distinguished with age.